Tell us what you want, at your own pace.

Thanks for talking with us. This is the next step: what you want your website to do and look like, written down, so we build the right thing the first time. About 22 minutes if you do it all at once, and you do not have to.

  • There are no wrong answers. If you do not know, say so or skip it. We will sort it out together.
  • Plain words are fine. You do not need the technical name for anything. Say it the way you would to a friend; the term is beside it in small type if you want it.
  • Pictures help more than words. A site you like, a menu you are proud of, a photo of your shop — there is a place for links near the end.
  • Given a code by us? Enter it below and the form remembers your answers across devices, and you can ask us anything as you go.

What happens after you send it: a person, not a bot, reads it and replies within one business day with a price or a couple of questions. No calls unless you want one. Our prices are at pointithere.com/pricing, and we do not quote anything that is not on that page without telling you why.

It saves your answers so you can close this and come back, and it turns on the question box at the bottom of the page. No code? Carry on — the form works exactly the same without it.

Part 1 of 8about 3 min

You and your business

So we know who we are talking to, how to reach you, and how you would like to be talked to.

Where the written reply goes.

Only if you would rather we called or texted. We will not put you on a list.

As if you were telling a neighbour.

How long have you been running?
Best way to reach you
How would you like us to explain things to you? needed

We will use this for every message from here on. It is the most useful box on this page.

Part 2 of 8about 2 min

What you have now

Including anything you are embarrassed by. Especially that.

Do you have a website today?
Where do customers find you now?

Often this is the real website, and the site just has to catch up to it.

Site builders, booking apps, ordering apps, the email tool. This is where most of the savings usually are.

Do you already own a domain name (yourbusiness.com)?

Part 3 of 8about 3 min

What the site is for

Not what it should have — what someone should be able to do on it, and what should change in your week once it exists.

What should someone be able to do on your site? needed

Regulars, tourists, families, other businesses — whoever it really is.

What would make this worth the money?

This is the answer we use most. Be as petty as you like.

Part 4 of 8about 5 min

Features

Check anything you would like, or are not sure about. Every line says what it means in plain words. Nothing here is a commitment.

What does “CMS” mean?

Included in every site we build. Elsewhere this is the monthly website subscription. Some people call it CMS.

What does “status widget” mean?

Included. It is an afternoon of work, not a product. Some people call it status widget.

What does “editable hours” mean?

Included. Your hours also go to Google at the same time, so the listing never disagrees with the door. Some people call it editable hours.

What does “structured content” mean?

Included. Some people call it structured content.

What does “scheduling integration” mean?

Connecting your existing booking tool is included. If you do not have one yet, we will pick one with you. Some people call it scheduling integration.

What does “e-commerce” mean?

Connecting Toast, Square, or DoorDash is included. A store that takes payment on your own site is quoted. Some people call it e-commerce.

What does “e-commerce” mean?

Quoted after we talk. Size depends entirely on how many products and how they ship. Some people call it e-commerce.

What does “mobile apps” mean?

From $200 per app, with the iPhone and Android versions counted as one app, then $15 a month, or $150 a year on a three-year contract. The same $200 commissioning fee covers a working demo of the site and the app screens. Some people call it mobile apps.

What does “gallery” mean?

Included. Good photos are the one thing a competitor cannot copy — see the photography line below if you do not have them yet. Some people call it gallery.

What does “contact form” mean?

Included, with spam kept out. Some people call it contact form.

What does “review feed” mean?

Included. Elsewhere this is usually a plugin with a monthly fee. Some people call it review feed.

What does “multi-location / schedule” mean?

Included. The same schedule goes to your Google listing. Some people call it multi-location / schedule.

What does “local SEO” mean?

Setup is included with a site we build; the monthly is the ongoing work. Some people call it local SEO.

What does “AI chatbot” mean?

Trained on your real hours, menu, and policies. It hands off to you rather than inventing an answer. Some people call it AI chatbot.

What does “email + SMS automation” mean?

A new customer costs about five times what keeping one does. Some people call it email + SMS automation.

What does “commercial photography” mean?

A half day or a full day, at your place. 15% off when booked with a website. Some people call it commercial photography.

What does “OCR inventory” mean?

Quoted. This is custom work, and it is the thing owners are most surprised we can do. Some people call it OCR inventory.

What does “workforce scheduling” mean?

Quoted. Some people call it workforce scheduling.

What does “quoting / invoicing” mean?

Quoted. Some people call it quoting / invoicing.

What does “operations dashboard” mean?

Quoted. Some people call it operations dashboard.

What does “WCAG 2.2 / ADA” mean?

Quoted. Built into every site we make; this is for sites we did not. Some people call it WCAG 2.2 / ADA.

What does “managed IT” mean?

Quoted. Some people call it managed IT.

If it exists, we have probably built it. If it does not, that is more interesting.

Part 5 of 8about 3 min

Look and feel

You do not need the words for this. Point at things you like, and things you do not.

Paste links. Competitors are useful. So is something completely unrelated.

This helps as much as the question above.

Do you have a logo?
Colours
Pick the words that fit your business — up to three

Sketches and napkin drawings welcome — describe them, or send a photo with your files below.

Your logo, menus, flyers, and signage

Whatever exists: the logo file, a photo of the sign, last summer's flyer, the chalkboard menu. PDFs are fine.

Photo uploads switch on once you have entered a code from us at the top of the page. Without one, a folder link in the box below works just as well.

    Without JavaScript, files cannot be sent from this page — paste a folder link in the box above instead.

    They tell us what your business already looks like in the world.

    Part 6 of 8about 2 min

    Photos and files

    Pictures help more than words. Drop them in below, or link a folder you already have — Google Drive, Dropbox, iCloud, whatever you use.

    Your photos and files

    Your business, products, team, and space. Old site screenshots, competitor sites, inspiration — throw it all in. Up to 150 MB for the whole brief.

    Photo uploads switch on once you have entered a code from us at the top of the page. Without one, a folder link in the box below works just as well.

      Without JavaScript, files cannot be sent from this page — paste a folder link in the box above instead.

      Google Drive, Dropbox, iCloud — if the photos already live somewhere, a link is fine too.

      Photos of you and your team on the site?
      How are your photos?

      Part 7 of 8about 2 min

      Words

      What the site says, and who writes it.

      If you do not have it yet
      How should the writing sound?

      Phrases you always use, things you never say.

      Part 8 of 8about 2 min

      Practical

      Straight answers here save us both a month. There is no wrong answer, including "I have no idea".

      Which option are you leaning toward?

      Either way, you sign a contract and pay a $200 commissioning fee, credited to your total. That buys a working demo of your own site, and the app screens if you add apps, before you decide to pay the rest.

      You have a code, so the price is not on this page: it comes from us, written down, after we have read this. Pick whichever way of working suits you.

      What is comfortable for you?

      If the honest answer is the first one, say so. We would rather build you something small than nothing.

      Is there a date you need it by?
      Who will update the site day to day?

      A new location, new services, a rebrand — anything we would be silly to build around.

      Everyone has one. Naming it is how we deal with it.

      That is everything

      A person reads this — all of it — and replies within one business day with a price, or with questions if we need themyour offer in writing, or with questions if we need them. If something here was confusing, say so; that is useful to us.

      Your answers stay with us. See our privacy policy.

      The words

      Everything we might say, in plain English.

      If a word on this page or in a proposal from us is not on this list and you had to guess at it, that is our mistake. Tell us and it goes on the list.

      Your address on the internet

      coldcreek.com — the thing people type. You buy it once a year, about $20, and it is yours. We put it in your name, not ours.

      The rent for the space your site sits on

      Every website lives on a computer somewhere that stays on all night. That is hosting. Ours is included for the first year either way.

      Editing your own site

      The screen where you change your hours, prices, and photos yourself, from your phone, without calling anyone. The technical name is a CMS.

      Showing up when people search

      When someone types "plumber near me", three businesses appear on a map. Getting you into that box is the work. The technical name is local SEO.

      Your Google listing

      The panel with your hours, photos, and reviews that appears beside search results. It is free, most businesses never finish setting it up, and it beats a website for walk-in traffic.

      A helper that answers questions on your site

      Are you open, do you take walk-ins, can I book for six on Friday. It answers from your real hours and menu, and hands off to you rather than making something up.

      Taking a photo of a receipt instead of typing it

      Point your phone at the Sam's Club receipt and the items land in your inventory and your expenses. The technical name is OCR.

      Your register

      Square, Toast, Clover — whatever rings up a sale. Most of them can hand their numbers to your website or your reports instead of you retyping them.

      Letting people book without calling you

      A calendar on your site that knows what you are already doing. Usually this connects to the booking tool you already pay for.

      Two things you already use talking to each other

      Your booking tool and your website. Your register and your bookkeeping. Instead of you being the wire between them.

      Knowing what people do on your site

      How many people came, what they looked at, what made them call. Plain numbers, not a dashboard you need training for.

      The padlock in the address bar

      It means what people type into your site cannot be read on the way. Included, always, not an upsell.

      Making the site usable by everyone

      Readable by someone with poor sight, usable without a mouse, works with a screen reader. About one adult in four has a disability. The standard is called WCAG.

      Showing someone only the part they need to see

      If an outside technician has to look at your system, they see the problem and nothing else — not your customers, not your prices, not your safe. The technical word is sanitising.

      A copy that exists somewhere else

      So a mistake, a hack, or a dead laptop costs you an afternoon instead of your business.

      Someone noticing before you do

      We watch the site around the clock. If it goes down at 2am on a Saturday, we know at 2am, not when a customer tells you Monday.

      The numbers that give your business its own credit

      An EIN opens a business bank account. A D-U-N-S number is what lets your business build credit in its own name, separate from yours. Most owners are never told the second one exists.

      An open sign for your website

      You flip it from your phone when you open the popup. Visitors see it without hunting through your Instagram story.

      Would rather just talk?

      The form is here because writing is easier for most people than a phone call. If it is not, skip it.

      Send a short message instead See the prices first
      Your Project Brief: Tell Us What You Want | Point It Here