1
Show up when someone nearby searches
Set up so Google understands what you sell and where, and so an AI asked for a recommendation can read your hours, your prices, and your address. Most sites in town are invisible to both.
Website design for Midwest businesses that want the site to pay for itself.
Building for businesses in Andover, Wichita, Kansas City, Omaha, Derby, Topeka, Des Moines, Newton, St. Louis, Lawrence, Lincoln, El Dorado, Overland Park, Hutchinson, Springfield, Salina, Manhattan, Augusta, Maize, Goddard, Haysville, and Park City, across the Midwest.
We're from Andover, Kansas, and we build for businesses across the Midwest. Your site is drawn for your business alone, it shows up on Google and in AI answers, and before we build it we work out with you how many new customers it needs to bring in to cover its cost.
Four things most Midwest business websites don't do
Every site we build does all four. You can check each one on the sites in our work.
2
Load in under a second on a phone
Most of your customers find you on a phone, often on a weak signal. A slow site reads as a closed business. Ours are held to a speed limit, and a change that breaks it doesn't ship.
3
Give the visitor one clear thing to do
Call, book, order, get directions. One tap, on every page. Someone who arrives ready to buy gets a path, not a hunt.
4
Tell you what it brought in
Every call, form, and booking is counted from launch, with where each one came from. You see whether the site is earning, not just whether it's up.
What do you want more of?
Pick the one that sounds most like you. You'll see what's usually wrong, what we do about it, why it works, and what we count so you can see it working.
What's usually wrong. People who are already looking for what you sell can't find you, or they find you and nothing tells them what to do next.
| What we do | Why it works | What we count |
|---|---|---|
| A site with one clear action on every page: call, book, order, directions | Someone who arrives ready to buy gets a one-tap path instead of a hunt | Calls, forms, and bookings from the site |
| Set up so Google understands what you sell and where | You show up for "near me" searches from people who don't know your name | How often you appear in search, and clicks |
| Your Google map listing completed and kept active | The map is where most local decisions get made, and a complete listing gets shown more | Map views, direction requests, calls from the listing |
| The same hours and phone number everywhere: Google, Apple, Yelp, Facebook | Mismatches push you down the map, and wrong hours lose walk-ins | Calls from each source |
| A review link, and a card for the counter | Fresh reviews move you up the map and settle the decision | Review count, and how recent they are |
| Every call, form, and booking tracked from launch | You see which channel actually brought each customer | Customers the site brought in, each month |
How we measure it. We record what your current site brings in before launch, then count tracked calls, forms, and bookings every month, with where each one came from.
What to buy. The website care plan. Add Google management if the map is your main channel, which it is for restaurants, trades, salons, and clinics. Website, $500 then $50 a month.
What's usually wrong. You only exist on Instagram, and Instagram only shows you to people who already follow you.
| What we do | Why it works | What we count |
|---|---|---|
| A site that ranks for your kind of business in your area | Search catches people who have never heard of you. Social doesn't | New visitors, and where you rank for the searches that matter |
| A post on your Google listing every week | Google favors an active listing, and people browsing the map see your specials | Listing views, post views |
| Real photographs of your place, your people, and your product | Real photos beat stock on the map, on socials, and on menus, and get reused everywhere | Clicks on your listing and your site |
| A proper preview when someone shares your link | A text with your link shows your photo and your name, not a blank box | Visits from shares |
| An announcement bar and a specials board | Gives regulars a reason to share, and the local press something to mention | Visits from referrals |
How we measure it. Search impressions, map listing views, and the share of your visitors who are new.
What to buy. The website care plan plus Google management, which is the Starter bundle. Photography once, early. Starter bundle, $500 then $129 a month.
What's usually wrong. You have the customers. You have no way to reach them on a Tuesday at ten in the morning.
| What we do | Why it works | What we count |
|---|---|---|
| A text and email list your customers opt into | A list you own, that you can message when you need to, with no algorithm deciding who sees it | List size, and redemptions per send |
| One special published to your site, your Google listing, and your socials at once | "Half off wings, 2 to 5 today" everywhere, from your phone, in a minute | Sales in that window against a normal day |
| A live open sign with today's specials | People deciding right now see that you're open and what's on | Same-day visits during the window |
| Off-peak booking slots at a lower price | A cheaper Tuesday appointment moves demand instead of losing it | Off-peak bookings |
| A nudge to anyone you haven't seen in 60 days | Lapsed customers are the cheapest you'll ever get back | Returns from win-back messages |
| An events calendar | Trivia, a tasting, a class. A reason to come on the dead night | Attendance and sales on event nights |
How we measure it. Sales or bookings in the slow window, before and after, for each thing you send.
What to buy. Marketing automation, on its own or as part of the Complete bundle. Complete bundle, $500 then $249 a month.
What's usually wrong. You're busy at exactly the moment customers call. Every missed after-hours call is a booking that went to the next listing.
| What we do | Why it works | What we count |
|---|---|---|
| An AI front desk on your site, your text line, and your Facebook and Instagram messages | Answers "are you open", "do you have gluten-free", "can you fit 20", "where do I park", instantly, day and night, from your real information | Conversations handled, leads captured |
| Missed-call text-back | The caller gets a text within seconds with a link to book or order, instead of calling the next place | Contacts recovered each month |
| Voicemails as text on your phone | Read it in five seconds instead of listening later | How fast you call back |
| Handoff rules | The moment it's unsure it stops, and a person takes over with the whole conversation attached | Handoffs, and response time |
How we measure it. Missed calls before and after, and the bookings that started in chat or from a text-back.
What to buy. The AI front desk, $299 then $99 a month. The bar is one recovered booking a month. AI front desk, $299 then $99 a month.
What's usually wrong. Nobody is keeping track of who came, and nothing brings them back.
| What we do | Why it works | What we count |
|---|---|---|
| A customer list built automatically from bookings, orders, and chats | You finally have names and numbers, without typing anything in | Contacts captured each month |
| Loyalty in their phone wallet: a digital punch card or points | A reason to choose you the second time through the fifth | Repeat visit rate |
| Birthday and anniversary offers that send themselves | A welcome touch that costs you nothing to send | Redemptions |
| A review request after a good visit | Turns a good visit into public proof | Reviews each month |
| Notes: allergies, the favorite table, the dog's name | Regulars feel like regulars | Repeat rate, and the stories your staff tell |
How we measure it. The share of returning customers in your register or booking data, and the repeat rate among loyalty members.
What to buy. Marketing automation, or the Complete bundle. Complete bundle, $500 then $249 a month.
What's usually wrong. You are the website, the bookkeeper, the receptionist, and the inventory clerk.
| What we do | Why it works | What we count |
|---|---|---|
| Change your own hours, menu, and prices from your phone | No emailing a designer and waiting three days | Hours you spend on the website |
| Photograph a receipt and it types itself in | Your Sam's Club receipt goes into expenses and inventory on its own | Hours on bookkeeping |
| Inventory that warns you before you run out | No more mid-rush runs for cups | Emergency purchases |
| Booking that reminds people for you | No more back-and-forth texts to set a time | No-shows, and scheduling messages |
| One text every Monday morning | Sales, bookings, reviews, and what's running low, in one message | Time spent checking dashboards |
| A written way of doing things, and checklists with photo proof | A new hire follows the system instead of asking you | Training time, mistakes |
How we measure it. Your own hours per week on admin, before and after, and the number of tasks that now run themselves.
What to buy. The website care plan for the site. Inventory, receipt scanning, and handbooks are quoted, with a demo price for your project. Website, $500 then $50 a month.
What's usually wrong. Wix, Mailchimp, Calendly, Canva, a register add-on, Zapier, Linktree. Each $20 to $100 a month, none of them talking to each other.
| What we do | Why it works | What we count |
|---|---|---|
| A written audit of everything you pay for monthly | What you pay, what we can replace, and what you save, on one page | Your monthly subscription total |
| One site, one care plan, one bill | One login, and you own the code and the data | Monthly spend |
| Tools we set up that you own instead of rent | The same job, with no per-seat pricing | Monthly spend |
| Tools that share information | No retyping the same customer into three apps | Double entry |
How we measure it. Your subscription total, before and after, in dollars.
What to buy. A quote, with a demo price for your project. Often the care plan alone replaces several. Quoted, with a demo price for your project.
What's usually wrong. The site looks like a template from 2014, or there is no site, or the reviews are three years old.
| What we do | Why it works | What we count |
|---|---|---|
| A custom design and real photographs | Looks like a real business run by real people | Time on the site, and how many go on to call or book |
| Who you are, your licenses, your insurance, up front | People want to know who they're letting in | Forms completed on your service pages |
| Fresh reviews shown on your own site | Proof at the moment of decision | How many visitors go on to call or book |
| The padlock, a fast load, and built for phones first | Slow or broken reads as "are they still open?" | Load time, and how many leave immediately |
| Works for people with disabilities | More customers can use it, and fewer demand letters | Audit score, complaints |
| Email at your own domain | you@yourbusiness.com instead of a Gmail address |
How we measure it. How many visitors to your key pages go on to call, book, or send a form.
What to buy. The website care plan and photography. An accessibility review if you're in a regulated or busy category. Website, $500 then $50 a month.
What's usually wrong. Every new customer adds work for you personally.
| What we do | Why it works | What we count |
|---|---|---|
| Online ordering and booking | Customers serve themselves | Orders and bookings that took no staff time |
| An AI front desk | Handles the questions you answer a hundred times a week | Questions answered without you |
| Self-order on a tablet, or a QR code at the table | Fewer front-counter hours per sale | Labor per order |
| Staff scheduling and checklists | The team runs the day from the system | Manager time |
| An inbox helper that drafts replies and flags what needs you | Email takes minutes, not an evening | Email time |
How we measure it. Sales per hour of staff time, and your own hours per week.
What to buy. The Complete bundle, plus custom tools, quoted with a demo price for your project. Complete bundle, $500 then $249 a month.
What's usually wrong. The business lives in your head.
| What we do | Why it works | What we count |
|---|---|---|
| A written handbook, checklists, and training | A buyer or a manager can run it | Processes written down |
| Clean books, every expense categorized, tax-ready exports | Numbers you can prove | Time to produce your financials |
| A customer list and a review history | Goodwill that transfers with the business | List size |
| You own the domain, the code, and the data | Nothing is hostage to a vendor | |
| Built so a second location is a setting, not a rebuild | Growth is a form to fill in |
How we measure it. How much of the business is written down, and how quickly you can produce financials.
What to buy. A custom tools engagement, quoted with a demo price for your project, plus the care plan. Quoted, with a demo price for your project.
What's usually wrong. One password everyone knows, no backups, and a vendor who could see everything.
| What we do | Why it works | What we count |
|---|---|---|
| Owner, manager, staff, and outside accountant each see only their part | Nobody sees more than their job needs | Who has access, reviewed |
| Outside help works on cleaned-up data | Your IT person or bookkeeper can do their job without seeing your customer list or the safe location | |
| Backups you can actually restore, and a written plan for "what if I lose the only key" | The worst day has an answer | A restore, tested |
| Two-step login and a password vault | No more one password on a sticky note | Break-ins |
| Your domain locked and on auto-renew | The site doesn't vanish because a card expired | |
| Email set up so it lands in inboxes and nobody can send as you | Out of spam, and no impersonation | Whether your mail arrives |
How we measure it. An access review, a tested restore, and whether your mail reaches inboxes.
What to buy. A tech-support retainer, quoted for your business, or included in a custom tools quote. Quoted, with a demo price for your project.
What's usually wrong. Lenders and vendors check what they can find, and what they find is inconsistent.
| What we do | Why it works | What we count |
|---|---|---|
| EIN versus DUNS explained, and help applying for a DUNS number | DUNS is the number business credit reporting is built on | DUNS issued |
| The same business details everywhere online | Lenders verify against what they find | Listings consistent |
| Clean expense records and invoices | Financials you can hand to a lender | Time to produce them |
| Email at your domain, a real site, a phone line | Passes the "is this a real business" check |
How we measure it. DUNS issued, listings consistent, and how fast you can produce financials.
What to buy. Guidance is included with the care plan. Doing it for you is quoted with custom tools or tech support. Website, $500 then $50 a month.
How it works, in four steps
You see your own site working, and your apps if you want them, before you decide to finish it.
1
Reach out
Four short fields, or a text. We reply within one business day with questions, or with a fixed price if we already have what we need.
2
Sign, and commission it for $200
You sign a contract and pay a $200 commissioning fee, credited to your total. Then we get to know your business the way friends do, because that's the only way we can build what you actually picture.
3
See it first
A working demo of your own site on your own phone, and the iOS and Android app screens if apps are in your contract. If it isn't right, we change it. Then you decide: pay the rest and launch, or stop there with only the $200 spent.
4
Launch, and keep it earning
We launch it, connect your Google listing, and count what it brings in. On a care plan we keep it fast, secure, and current, and you edit hours, prices, and specials yourself.
WordPress, or a custom build?
An even-handed answer. WordPress is the right choice for some businesses, and we'll tell you if you're one of them.
| WordPress with a theme | A custom build from us | |
|---|---|---|
| Looks like | The theme, with your logo and colors dropped in. Thousands of sites share it. | Your business and nobody else's. |
| Speed on a phone | Depends on the theme and every plugin added since. Usually two to five seconds. | Under a second, and held there. |
| Keeping it running | Updates to WordPress, the theme, and each plugin, and things break when they disagree. Somebody has to own that. | Nothing to patch. We watch it, and the care plan covers it. |
| Editing it yourself | Yes, through the WordPress editor. | Yes, through a simple screen for hours, prices, specials, and photos. |
| Counting what it brings in | Possible with plugins and setup. | Built in from launch: calls, forms, bookings, and where each came from. |
| Who owns it | You, as long as you keep hosting and the theme license. | You. Code, design, content, and the domain, from day one. |
| Cost | Often cheaper to start, more over five years once hosting, plugins, and fixes are counted. | Fixed prices, listed on the pricing page. |
WordPress is the right answer when
- You publish a lot of articles and want the familiar editor
- You already have a WordPress site that works and someone who maintains it
- You need a specific plugin ecosystem, like a membership platform
A custom build earns its cost when
- You want the site to look like your business, not like a theme
- You want it fast on a phone and kept that way without a maintenance chore
- You want to know, in numbers, what the site brought in
- You'd rather own the whole thing than rent pieces of it
What a website should cost
Less than the business it brings. Two numbers you already know, and we'll tell you how many new customers the site has to bring in before it has paid for itself.
?new customers to pay for the site
Fill in the two numbers and this updates as you type.
This is arithmetic, not a promise. We can't guarantee how many customers a site brings, and anyone who does is guessing. What we do promise is to count them, so you'll know.
What Midwest business owners ask us
How much does a website cost?
Ours start at $500. Care is $50 a month, cancel anytime, or $500 a year on a three-year contract, with the price reviewed at renewal. Or pay $1,500 once for the site and a year of hosting, with no ongoing care. Whichever you choose, you sign a contract and pay a $200 commissioning fee, credited to your total, and you get a working demo of your own site before you decide to pay the rest. Everything is on the pricing page, with nothing hidden.
Do you build iOS and Android apps?
Yes. We build iOS and Android apps for businesses, on their own or with your website: ordering, booking, and loyalty for customers, or an app your staff run the day on. Apps start at $200 each, and the iPhone and Android versions of the same app count as one app, with care at $15 a month per app, or $150 a year on a three-year contract. A website and apps package starts the same way as a website: a signed contract and a $200 commissioning fee, and you see the demo of the site and the app screens before you decide. Apps on their own, and larger builds, get a demo price quoted for your project.
Will my site show up when someone asks ChatGPT or Google for a recommendation?
That's what it's built for. Your hours, prices, address, and services are written so both search engines and AI assistants can read them, and your Google listing is set up to match. We can't control what any one answer says, but we make sure yours is there to be found.
Do you use WordPress or a template?
No. Every site is drawn for one business. If WordPress is genuinely the better fit for you, we'll say so, and the comparison above is meant to help you decide honestly.
What if I already have a website?
Bring it. We'll tell you what it does today, what it brings in, and whether it's worth improving or replacing. Sometimes the honest answer is that it's fine.
Who owns the website when it's finished?
You do. The code, the design, the content, and the domain. If you ever leave, you take all of it, with a plain-language guide to running it.
Can I edit the site myself?
Yes. Hours, prices, specials, photos, and staff are yours to change from a simple screen, on your phone if you like. Anything bigger, we do for you on the care plan.
Do you work with businesses outside the Midwest?
Yes. We're from Andover, Kansas, and most of our clients are in the Midwest, but our team has built for clients on three continents. Distance changes nothing about how we work.
How long does it take?
A working demo within about two weeks of getting started, and launch two to four weeks after you approve it, depending on how quickly we get your photos and words.
Let's look at what your site does today.
Tell us about your business in four short fields. A person replies within one business day.
Get a quote