A launch site that nurses, hospital directors and regulators can all trust.

GuideForNurse is launching emergency guidance and AI tools for nurses in Sri Lanka and the US. Before launch it needed a site that could win a waitlist, open conversations with hospitals, and stand up to a regulator reading every line.

Client
GuideForNurse, Colombo, Sri Lanka
Launching
April 2027
Industry
Healthcare: clinical guidance and AI tools for nurses
Services
Website design and build, getting found on Google and in AI answers, accessibility, privacy and security
Live site
guidefornurse.com
GuideForNurse, as it appears live

The brief

GuideForNurse gives nurses two things hospital software rarely does: step-by-step guidance when a patient deteriorates, and AI tools that take paperwork off a shift. Three very different people had to trust the site: a nurse checking it on a break, a nursing director weighing a pilot, and a regulator reading the fine print. On a health product, every sentence is a claim about patient safety.

What made it hard

  • Three audiences with different questions, on one site, without watering any of them down.
  • The most important reader may be using one hand, on a weak connection, in the middle of a night shift.
  • Two countries' rules: Sri Lanka's data protection law, and HIPAA and the FDA's criteria for clinical decision support in the US.
  • A nurse reading about medication errors shouldn't be tracked while doing it.

What we built for them

One site, three readers

Marketing sections get color, illustration and personality, so a director sees a product worth piloting. Clinical content gets plain white panels and high-contrast text with nothing decorative, so a nurse can act on it. Emergency warnings sit on their own alert panels with written labels, and the alarm red is kept for safety warnings only. Within one scroll, anyone can tell what's selling and what they can act on.

Readable at 3am on a phone

The whole page arrives in about a second on a mobile connection, with no layout jumps, because it carries nothing it doesn't need: no outside fonts, no embeds, no trackers. Sri Lanka's ambulance number, 1990, is one tap away on every page, and on phones the launch notice folds to a single line so the headline comes first.

Something a regulator can read

Every page says when the product launches and that it isn't in clinical use yet, and the site never calls itself approved. Clinical guidance links to the published sources, like WHO, NICE and the International Council of Nurses, so a reviewer can check the basis for every claim.

Designed around the regulations

One of the FDA's conditions for keeping clinical decision support software outside device rules is that a clinician can check the basis for every recommendation. So every protocol is designed to show its source, when that source was checked, who reviewed it, and which version it is. That classification is GuideForNurse's intended position and is still subject to regulatory confirmation before a US launch. The AI models are designed to run on servers in Sri Lanka, so what a nurse types won't leave the country.

Private for the people using it

The site sets no cookies and makes no requests to other companies. Its consent banner stores one choice, and only after the visitor makes it. A strict content security policy, forced HTTPS and framing protection round it out, so a nurse's reading stays between them and the site.

Accessible where it matters most

The site meets WCAG 2.2 AA throughout, and the stricter AAA contrast level for body copy, clinical panels and every emergency warning, so the text that matters most is readable for the widest range of people.

Ready for search the day it's signed off

The site is written and structured for Google and AI assistants now, but stays out of search until a clinician signs off the clinical content. Opening it up is a single switch in the site, not a rebuild, so launch day needs no new work.

A look that isn't hospital software

An editorial layout, a palette taken from scrubs rather than health-tech blue, and original illustrations of Sri Lankan nurses and wards in place of stock photography. It looks like the product it introduces, not like every other health-tech site.

Results

Measured on the live site with Lighthouse 12.8.2 on September 12, 2026.

MobileDesktop
Performance100100
Accessibility100100
Best practices100100
Largest contentful paint1.1 s0.4 s
Total blocking time7 ms0 ms
Cumulative layout shift00
Page weight89 KB89 KB
Requests99
Requests to other companies00

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GuideForNurse Case Study: A Launch Site for a Clinical AI Startup | Point It Here